Discovery: Pinpointing Key Issues

A six-hour design thinking workshop with 12 participants uncovered 34 pain points and 42 usability issues across these key areas:

1. Recruiting: Inefficient onboarding for influencers and marketers.

2. Registration: Security concerns and cumbersome sign-ups.

3. Onboarding: Confusing workflows and unclear instructions.

4. Campaign Management: Barriers to task completion.

5. Payouts: Delayed and opaque processes.

The workshop revealed frustrations such as passive invitations, inconsistent feedback, and payout delays, which undermined trust and engagement.

Design Strategy: Solutions with Impact

Delivered a suite of user-centered assets:

1. Redesigned Information Architecture: Simplified navigation.

2. Personas and User Journeys: Insights into diverse needs.

3. Wireframes and High-Fidelity UI: Visualizing a better experience.

4. Interactive Prototypes: Testing and showcasing the vision.

Each element prioritized usability and visual appeal, forming the foundation for an improved platform.

Outcome: Building Engagement and Trust

redesign addressed critical issues, setting the stage for:

• Human Impact: Easier workflows and engaging gamified features.

• Business Value: Restored trust and stronger connections with users.

These designs positioned Narrators for long-term growth while instilling a deeper appreciation for design thinking among their team.

Reflection: Creativity at the Core

This project highlighted the value of playful collaboration and user empathy. By addressing core challenges with bold design solutions, we delivered more than a strategy—we paved the way for transformation and lasting impact.