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Ariel Poserio

I create human-centered digital experiences that connect people and solve problems. With 20+ years of expertise, I thrive at the intersection of design, technology, and innovation. From reimagining retail to transforming banking, I craft solutions that inspire and deliver results.uman-centered digital experiences that connect people and solve problems. With 20+ years of expertise, I thrive at the intersection of design, technology, and innovation. From reimagining retail to transforming banking, I craft solutions that inspire and deliver results.

Driven by Design. Inspired by People. Empowered by Technology.

Great design starts with empathy. My approach blends user insights with cutting-edge tools to create meaningful outcomes. As the leader of the Experience Design (XD) Studio at a global technology consulting firm, I guide global teams in shaping impactful experiences across industries.

Design Principles  I Live By

Design Thinking: My Playbook

I tackle challenges with a flexible, iterative process that emphasizes understanding users and exploring fresh ideas. It’s where brainstorming, prototyping, and testing come to life.

Human-Centered Design: My Foundation

People are at the heart of every solution. I design with purpose, ensuring every experience connects meaningfully with users and the business goals.

Experience Design: My Goal

‍I focus on creating designs that are not just functional but resonate emotionally with users. If it sparks engagement and feels relevant, I’ve done my job.

Skills that answer the How.

UX Design Leadership

From user research to journey mapping and prototyping, I’ve mastered the art and science of experience design.

Technology Expertise

Proficient in artificial intelligence and frontend technology (HTML5, ReactJS, CSS, JavaScript) and mobile frameworks like Swift and AngularJS. I know how to translate design visions into seamless, functional digital products.

Collaboration Champion

Whether facilitating design sprints or aligning cross-functional teams, I believe in the power of collaboration to create meaningful outcomes.

Achievements that define me

Shaping Life Sciences Research Platforms

Created intuitive tools that enabled breakthrough discoveries in life sciences.

Transforming Retail with Human-Centered UX

Redefined telecom retail UX, increasing engagement by 249% and boosting sales by 170%.

Simplifying Digital Banking

Redesigned UnionBank’s website, boosting page views by 90%

Revolutionizing Digital Banking

Designed UMobile and UShare, empowering users and supporting over 200 nonprofits.

Enhancing News Media Platforms

Improved engagement for Rappler with responsive, mobile-first design.

Driving Engagement for ABS-CBN Global

Boosted traffic by 94% through strategic website redesigns.

Introduced Web Strategies for ABS-CBN Interactive

Led the strategy and development of ABS-CBN’s digital platforms, ensuring cohesive and engaging user experiences through collaboration with UI designers and engineers.

Award-Winning Early Career Highlights

Created an award-winning travel website for Pangasinan, showcasing the potential of digital tourism. Founded Fuzzworks Studio, refining skills in newmedia design and business strategy.

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