The Challenge

Pharmaceutical research stands at the intersection of complexity and precision, where every tool and decision can impact the discovery of life-changing drugs. Merck faced a bold challenge: creating a cloud platform that could unify research tools, data, and workflows while empowering scientists to work smarter and faster.

The vision wasn’t just about technology. It was about crafting a user experience that would enable researchers to focus on innovation rather than navigating cumbersome systems.

Role

A global leading pharmacy didn’t just need a design partner; they needed a strategic collaborator. Our mission was to translate their vision into a functional and intuitive platform that could serve as a foundation for groundbreaking research. This called for a multi-dimensional approach, combining strategic insight with creative execution.

We set out to:

• Define the vision: Establish a UX design strategy that aligned with cilent's goals and the realities of pharmaceutical research.

• Map the experience: Build a Service Design blueprint and Experience Map to clarify workflows and user interactions.- Lay the foundation: Co-author a design system to ensure consistency and scalability.

• Bring ideas to life: Create UI wireframes for dashboards, templates, and research management flows, turning abstract concepts into actionable solutions.

Every step was guided by deep collaboration. By working closely with cross-regional teams—including product managers, researchers, and engineers—we ensured the platform wasn’t just innovative but grounded in real user needs.

Design Approach

We began by immersing ourselves in the world of pharmaceutical research. This wasn’t about guessing what researchers needed; it was about understanding their pain points, frustrations, and aspirations. Through workshops and user research, we distilled complex data into actionable insights.

From there, we reframed problems into opportunities, brainstorming solutions with teams across regions. Prototypes were developed and tested, not in isolation but with real users, ensuring the designs solved the right problems in the right ways.

Our collaboration extended to development teams, ensuring the designs weren’t just theoretically sound but technically feasible. The result was a cohesive, end-to-end process that brought Merck’s vision to life.